Big Mac ATM.
A new experiment for Boston.

McDonald's Big Mac Event, Boston

An integrated campaign and event to spark conversation around the new McDonald's Big Mac sizes.  The ATM attracted approximately 500 customers, and generated 141M impressions with the #BigMacForThat hashtag.


Work: ATM wrap, interface design, retractable banners

Awards: Hermes Creative Awards, Gold, Mobile Information Experience 2017 category

Agency: SHIFT Communications

Burger_ATM_mock(long).jpg
BigMac-banners_mock(long) copy.jpg
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