Eaton // Ticket of Terror

An online (mobile first) video mystery game, dramatizing common IT headaches, in a choose-your-own adventure format. Positioned and promoted as a game first, product familiarity second, Ticket of Terror was created to be attention grabbing, educational for IT professionals on Eaton’s products and services, as well as entering them for a chance to win prizes.

This campaign drove a record high 1053% ROI with $4.3M in sales potential for Eaton Power Quality, capturing 8K+ qualified leads, and 6K+ new leads.

Work: online video game, media assets

Awards: Effie Award (Bronze), 2020 B2B Products

Agency: Jack Morton Worldwide

CD: Richard Shideler, ACD: Jacob Parker, Art Director: Trevor Fulmer, CW: Zach DeLuca